Drive Safer, LLC – Privacy Policy


Last Updated: March 1, 2015

Drive Safer, LLC (“DS”) is committed to protecting the privacy of your information. We recognize that privacy is of the utmost importance to our customers and partners, and the protection of your sensitive personal information is critical to us. This privacy policy covers the service offered at the website (the “Site”) and outlines the type of information we collect, its uses, and steps we take to safeguard it.

Information We Collect

DS is committed to helping our participants (“Participants”) improve their car control skills by attending special events.  Accordingly, as part of the registration process, we collect user submitted personally identifying information and other information specific to the services requested or provided.  We collect personally identifying information from various parties, including the Participant, the Participant’s parents, Instructors, Partners, event volunteers and event spectators.  As part of providing you our services, we may obtain personal information from the following sources:

Information you provide to us on forms that you enter on the Site or that you provide to us in writing.

Information that you provide to us by telephone, such as when you contact our customer care department.

Information we receive automatically when you visit our web site. Please see “Cookies and other Technical Data” below.

Information from third parties, including verification services, payment processing services, and other online and offline sources. It would also include updated address or contact information that we might use to correct our records so that we can communicate with you more easily.

The information we collect may include: first name, last name, city, state, address, ZIP code, phone, email address, date of birth, gender, license and insurance information, school information, personal interests, emergency contact information, driving experience and other information specific to the service requested or provided. If you register for an event, or purchase other products or services, we may collect your credit card information and billing address should you explicitly decide to participate in programs that require this information. Such programs may include event registration, advertising, and other promotions that DS may offer from time to time. If you become an approved Instructor, in addition to the information above, we may also collect your company name (if applicable), ZIP codes served and a professional resume.

We may also collect information about third-party references from Instructors. This information may include the name, phone number, and email address of the third-party reference. This information is collected when an Instructor creates or updates their registration information. This information is collected so that DS can contact the third-party reference to verify information provided by the Instructor. The information collected about third-party references will not be used for other purposes, including marketing. If a third-party reference would like to have their information removed from DS, they can contact DS Member Support.

We use the information we obtain to develop and deliver our services and to fulfill legal requirements. We limit the collection and use of customer information to the minimum we require to deliver superior service to our customers and to administer our business.

Providing your information is voluntary and you can always choose not to provide it by choosing not to use our Site, services, or features.


If you choose to use our referral service to invite a friend to our site, we will ask you for your friend’s name and email address.  We will automatically send your friend a one-time email inviting him or her to visit the site.  DS stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us at DS Member Support to request that we remove this information from our database.

Cookies and Other Technical Data

Our web servers also use “cookies”. A cookie is a small text file that is stored on a user’s computer. We use cookies to administer and customize our service and to better understand, on an aggregate basis, how users interact with our Site. If you choose to disable cookies, you may not be able to use certain features of the Site. For example, we require that you have cookies enabled to log in to your account to manage or view your registration information. We do not store any personally identifiable information in cookies.

As is true of most web sites, when you visit our Site we gather certain information automatically and store it in log files. We gather technical information about your computer such as your IP address, operating system, browser type, pages visited, manner of connection to the Internet, and referring URL. We use this information in aggregate to analyze trends and administer our service. The information that we collect through log files is generally not tied to personally identifiable information.  However, we can and will use IP addresses and other logged information to identify a user when we feel it is necessary to enforce compliance with our terms and conditions or other rules or to protect or audit our service, site, users or others.

We and/or advertising partners may employ “tracking pixels” (also referred to as “web beacons”) to count the number of users that visit a page on our Site that includes these tracking pixels. Tracking pixels are used to analyze the effectiveness of advertising campaigns and to better understand the way that users interact with our Site. These tracking pixels do not identify individual users and analysis of data obtained by these tracking pixels is performed on an aggregate basis. Some, but not all, third party advertising partners provide a mechanism to opt-out of their technology. For more information and to identify advertisers that provide an opt-out mechanism, please click the following link: click here. The information collected by third advertising affiliates is subject to the privacy policy of the third party.

We may also employ third-party service providers to assist in tracking site usage. These service providers may use cookies and “tracking pixels” to collect information on our behalf about the pages you visit while on our site. This service allows us to better administer the site and our service. The data collected by these service providers does not identify individual users and the analysis of this data is performed on an aggregate basis.

We may use third-party advertising companies, such as Google, to serve or track ads on our web site and other web sites. These companies may use non-personally identifiable information about your visits to this and other web sites in order to measure advertising effectiveness and to provide advertisements about goods and services that may be of interest to you. To find out more about the use of cookies and the information-gathering practices and opt-out procedures of Google, please click here.

The use of cookies by third parties is not covered by our privacy statement.  We do not have access or control over these cookies.

Use of Information and Third Party Information Sharing

The information collected by DS is used in the operation of the Site, including to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting to Instructors, Partners and other third parties.

We do not share your personal information with other third parties except as permitted or required by law or as described within this privacy policy and including the following:

In order to provide our services, we may share any of the information we gather about you with agents and service providers to perform functions on our behalf, such as to send email, host media, or process credit card payments. In addition, address information may be shared with a service provider to determine geographic information. These service providers may have access to personal information needed to perform their functions, but may not use it for other purposes. In addition, we may share your personal information with third parties that offer related products or services. However, we will only do so with your consent.

We may disclose personal information about you to third parties when we believe such disclosure is appropriate to comply with a legal requirement, such as a law, regulation, court order, subpoena or search warrant, or in the course of a legal proceeding. We may also disclose personal information as we believe appropriate to enforce or apply our rights under our agreements with customers, to protect the rights, property or safety of DS, our customers and others, including exchanging information for fraud protection and credit risk reduction.

If there is a change of control in DS’s business (whether by merger, sale, or otherwise), its customer information could be sold as part of that transaction and your personally identifying information potentially could be used by the purchaser. However, if that business materially changes this statement or the information-handling practices as described in this statement, you will be notified by email and/or through a notice posted on our Site, and you will have a choice as to whether your existing information is used in a new manner.

Your Choices

By registering with DS, you are consenting to receive certain email communications from us, including newsletters, special offers, and customer surveys. DS provides users the ability to opt-out of receiving such email communications. If you wish to cease future communications, you can opt-out by using the link on the bottom of an email that you receive from DS.

DS reserves the right to send you specific administrative notices that are required by law, regulation, or as needed to service your account. Administrative notices also include notifications of new messages, requests, feedback, or responses to requests that you have made. You may not opt-out of receiving these administrative emails. If you do not wish to receive them, you have the option to deactivate your account.  To do so, while logged in, go to “my account” and select “close my account”.

Updating Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may update or  delete elements of this information or deactivate your account by making the change on our member information page under “My Account”, or by emailing our Customer Support at DS Member Support or by contacting us by telephone or postal mail at the contact information listed on the “contact us” link on the Site.

Data Retention

We will retain your information for as long as needed to provide you services.  If you wish that we no longer use your information to provide you services contact us at DS Member Support. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Customer Testimonials

We post customer testimonials on our Site which may contain personally identifiable information.  We do obtain the customer’s consent via our media release or other method prior to posting the testimonial, to post their name along with their testimonial. To request removal of your personal information from Testimonials or comments please contact us at DS Member Support.

How We Protect Your Information

DS is committed to earning and keeping your trust and we understand the need to keep your information secure and private. As a result we have implemented industry-recognized safeguards to protect your information. These safeguards include:

DS is registered with VeriSign, the leading provider of digital authentication services and products for electronic commerce and other forms of secure communications. With VeriSign, you can be assured that your communication with the DS Site is secure. We use SSL (Secure Socket Layer), the industry standard method for computers to communicate securely without risk of manipulation or recipient impersonation. We utilize SSL in the online registration process, in the login process, and in the account management section of the Site.

DS uses encryption technology to protect sensitive information such as credit card information, date of birth, and information related to background checks.

DS employs firewalls and system monitoring to protect against unauthorized access of our systems.

Please remember that you also play a valuable role in data security. You should never share your DS password with anyone. If you feel your password has been compromised, you should change it immediately by logging into your account and visiting the “Change Password” page in your account. After you have finished using our Site, you should always log out of your DS account and exit your browser.

Links to Other Web Sites

Our Site includes links to other Web sites whose privacy practices may differ from those of Drive Safer, LLC. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit.


Our Site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

This Privacy Policy Applies To United States Users 

The Site is hosted in the United States and is intended for United States visitors. This Privacy Policy applies to residents of the United States. Parts of this Privacy Policy may not apply to visitors outside the United States. If you are a non-US visitor to the Site, by visiting the Site and providing us with data, you acknowledge, agree and provide your consent that your personal information may be processed in the United States for the purposes identified in this Privacy Policy. In addition, such data may be stored on servers located outside your resident jurisdiction, which may have less stringent privacy practices than your own. By using this Site and providing us with your data, you consent to the transfer of such data.

The Site is Not For Use by Children 

The Site is not intended for use by minor children without a valid driving learner’s permit or driver’s license, and in no event should be used by minors under the age of 15. Parents and guardians should monitor the use of the Site by minor children. Children under age 13 should not use the Site at all.  If a child under age 13 submits information through any part of the Site, and DS becomes aware that the person submitting the information is under age 13, we will delete the information as soon as reasonably possible.

Privacy Policy Changes

This Privacy Policy may change, from time to time, due to changes on our Site, legal developments, business factors and ever-changing technology. Notifications to changes of our Privacy Policy will be posted on our Site, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact for Privacy Related Issues

If you have any questions on our Privacy Policy, you can contact us at:

Drive Safer, LLC
Attn: Legal Department
60 Whitney Road, Suite 13
Mahwah, NJ 07430 USA
[email protected]

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